| Digital Marketing | Digital Advertising |
| If you see any form of marketing online, it is digital marketing. | If you see an ad on the internet, it is called digital advertising. |
| There are six types of digital marketing:i) Search engine optimization (SEO)ii)) Social Media Marketing (SMM)iii) Content Marketingiv) Email and Mobile Marketingv) Affiliate Marketingvi) Online advertising | There are three types of digital advertising:i) Pay-per-click (PPC) adsii) Display adsiii) Social ads |
| Digital Marketing is a broader term and it starts from the moment you share a business idea. The marketing mix comes into place. | Digital Advertising is a subset of Digital Marketing. It is one part of the marketing mix. |
| Digital marketing is a process. | Digital Advertising is an activity in the process. |
| Digital marketing is strategic in nature.it involves long term plans and decision-making. | Digital Advertising is tactical in nature. Tactics involve a short-term plan and means to achieve the desired goals. |
| | Digital Marketing builds brand and brand image. A well-defined plan and strategy help to build a brand from a long term point of view. | Digital Advertising creates brand awareness. It generates traffic and promotes a brand or a little push to sales. |
| Digital Marketing has a large number of tools and techniques to get their business to customers like blogs, videos, whitepaper, infographic, content management, website and more | Digital Advertising is a tool in the Digital marketing toolbox. |
| Digital Marketing is based on audience psychology. It understands the target audience and creates a buyer persona. | Digital Advertising is more sales-driven and focuses on a particular segment of the target audience that can be reached through ads. |
