What is digital agency?
In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age.
Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix problems and find solutions in a very fast-changing landscape.
Back to Index
What is the benefits of digital agency?
The benefits of digital marketing include:
- Global reach – a website allows you to find new markets and trade globally for only a small investment.
- Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
- Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
- Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
- Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Back to Index
Is digital marketing different from digital advertising?
|Digital Marketing||Digital Advertising|
|If you see any form of marketing online, it is digital marketing.||If you see an ad on the internet, it is called digital advertising.|
|There are six types of digital marketing:i) Search engine optimization (SEO)ii)) Social Media Marketing (SMM)iii) Content Marketingiv) Email and Mobile Marketingv) Affiliate Marketingvi) Online advertising||There are three types of digital advertising:i) Pay-per-click (PPC) adsii) Display adsiii) Social ads|
|Digital Marketing is a broader term and it starts from the moment you share a business idea. The marketing mix comes into place.||Digital Advertising is a subset of Digital Marketing. It is one part of the marketing mix.|
|Digital marketing is a process.||Digital Advertising is an activity in the process.|
|Digital marketing is strategic in nature.it involves long term plans and decision-making.||Digital Advertising is tactical in nature. Tactics involve a short-term plan and means to achieve the desired goals.|
|Digital Marketing builds brand and brand image. A well-defined plan and strategy help to build a brand from a long term point of view.||Digital Advertising creates brand awareness. It generates traffic and promotes a brand or a little push to sales.|
|Digital Marketing has a large number of tools and techniques to get their business to customers like blogs, videos, whitepaper, infographic, content management, website and more||Digital Advertising is a tool in the Digital marketing toolbox.|
|Digital Marketing is based on audience psychology. It understands the target audience and creates a buyer persona.||Digital Advertising is more sales-driven and focuses on a particular segment of the target audience that can be reached through ads.|
Back to Index
Steps to start a digital agency?
- Educate Yourself
- Find Your Niche
- Do Competitor Research
- Launch Your Website
- Build a Portfolio
- Set a Business Model
- Have a Social Media Presence
- Generate Leads
Before beginning, it’s important to educate yourself and understand as much as possible about digital marketing for agencies. Some of the most successful people in the world never stop learning. You can build your digital skills and advance your career with online courses and resources from top institutions. So, invest your time and money in learning. You’ll also want to have an understanding of the industry as well.
Find Your Niche
Competition is intense, so finding your digital marketing niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer.
Do Competitor Research
When starting any business, you’ll want to know how you’ll rank against the competitors. When you research your competitors, you’ll then be able to understand how to surpass them.
To do competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down your competition to about 10-15 competitors.
Identify at least one method per competitor.
Once you’ve figured out how they monetize, you can then determine their content marketing strategy. Take a look at their blog posts, social media, and SEO. As far as content is it in the form of podcasts, blogging, or videos?
Then, take a look at how they communicate with their customers. After this, determine if you’d like to use a similar content marketing strategy, or differ.
Launching a Website
Before you launch your website, you’ll want to keep content and competitors in mind. You also need to decide how you’ll find clients for your business. You’ll then need a domain name and hosting service for your site.
Build a Portfolio
When you’re starting a digital marketing agency, to get reviews and your name out there, you’ll want to offer free services. When you gain trust from your customers, you’ll then attract potential customers.
A good portfolio includes:
- In-depth case studies
- Headlines or snippets
- Client testimonials
- Upcoming goals for that client
You want to show your audience that you can deliver results and will continue to do so. Make sure your portfolio is ethical and honest, not stretching the truth.
Set a Business Model
There are numerous ways you can bill your client, and how is up to you. One choice is where they pay you by the hour. This is good for when you have one or shorter tasks. When you start scaling up it can be trickier.
A flat retainer is a simple pricing model. This is a flat fee for the month. Just make sure to have rules as far as if a client quits early or scales up with their requirements.
Have a Social Media Presence
When you’re starting a digital marketing agency, you’ll want to be on social media. It’s free to create an account on social media platforms, so why not take advantage? You can benefit from organic lead generation, engaging with customers and potential customers, and then turn your business global.
There are several ways to generate leads, but it can be difficult at first growing your client base so don’t get discouraged. Before generating leads, you’ll want to have your target customer in mind.
Once you have your target customer, one method you can use for lead generation is starting a Youtube channel.
Make sure to regularly publish video content on Youtube to generate leads with helpful content. Some publishing ideas are case studies, hot marketing topics, how to’s, and reviews from clients.
Are you noticing some articles on your blog perform better than others? Take a look at the title. Do A/B testing of different titles and see which performs better. You can always go back and switch out articles for blog posts.
Another method is to do affiliate marketing. When you partner with affiliates, you can then expand your network and find potential prospects. You can also do cold emails, but be careful with this method so you don’t come off as spam.
Properly research each company before reaching out, and craft an email that speaks to their needs. This is great when you’re first starting out and your budget is limited.
Actually you should also keep in mind that, if your agency will work on generating leads for other companies in some way, you should know how to do it. If you can market yourself, it will be easier to do it for your customers and you will have a case study in your hands about you.
Back to Index